Operation Objectives

The main objectives of RIPI are to promote the Malaysian pineapple industry and elevate the socioeconomic development of the native tribes within the Kuala Rompin area: A strategy of uplifting the Product, Place and People.

Business Operation

  • Pineapple Farming: Full chain of pineapple farming
  • Pineapple Procession: Downstream CPPC/Value-Added Activities in central integration
  • Social Contribution: Development of local native livelihood, entrepreneurial developments of small farmers and value added to neighbouring farmers